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        Blog — cottonworld

        Happy T's

        For the planet, for the farmers, and for you.
        It's here! It feels good! And it's in stores now!!
        Cottonworld Happy T's Kalki
        This month we launched our Happy T's. Our range of 100% organic cotton t-shirts for men. Ladies, don't despair, there will be some for you too very soon.
        We had Kalki at our Happy T's launch. And we couldn't have asked for anyone better.
        She has always been one to speak her mind and is a true believer of the organic cotton movement.
        Cottonworld Lavin Lekhraj & Kalki
        Her own words on the day of the launch reflected the enthusiasm she feels towards the cause.
        "I am very honoured to be associated with an initiative as noble as Happy T's from Cottonworld. Happy T's is good for you, the environment and most importantly, the farmers, so I urge everyone to come and buy one, the fact that they are super comfortable, 100 percent organic and stylish comes as an added bonus. I am extremely grateful to be here today!"

        Kalki was sporting our favourite Camouflage print Happy T at the event. Pulling off this trendy street style with her usual panache.
        Kalki Happy T's
        In our initiative to show support towards using organic cotton and using sustainable farming methods, we have decided to give part proceeds from the sale of our organic Tee collection to the NGO Chetna Vikas - a non-profit social organisation based in India.

        The reason we chose Chetna Vikas is because they primarily work with organic cotton farmers from the Vidarbha region which has been plagued by farmer's suicides for over a decade. They have been aiding over 5,000 families across 120 villages in Wardha. Which is a town close to Nagpur in the state of Maharashtra.
        Cottonworld With Maharashtra Farmers
        In case you are still wondering how does buying a Happy T help?

        Here's how...
        It's a no to GMO seeds.
        It's a no to synthetic pesticides.
        It helps combat climate change.
        It uses less water.
        And it keeps farmers healthy and happy due to fair prices and no pesticides.
        Don't you like the sound of that?
        We opened our first Cottonworld store in the year 1987. Since then we have endeavoured towards keeping our products natural and making our brand as ecological and sustainable as possible.
        All our initiatives from the Adopt-A-Tree Campaign, to switching over to recycled cloth hand bags, to working with El Rhino for handmade paper tags are a part of the CWVOW Mission 2030.

        All our continuous efforts will show effect if we have your support. The success of this sustainability movement in the fashion industry will be dependent not only on how willing brands are to adapt but also the customer’s willingness to participate in these changes.

        Shop Now
        "Because what you wear is how you feel"
        #cottonworld #pureliving #clothing #madeinindia #friendsofnature #naturalclothing #menswear #pure #kalkikoechlin #30years #cottoniscool #happytees #organic #cotton #organicclothing  #farmers #imwithnature #jointhecelebration #getinspired #takeaction #fashion #recycle #natural #naturalmaterial #fashionindustry #eco-friendlyfashion #greenfashion #responsiblefashion #sustainability

        Adopt A Tree - Cottonworld

        "One of the deep secrets of life is that all that is really worth the doing is what we do for others." —Lewis Carroll 


        World Environment Day is the United Nation's initiative for creating worldwide awareness and action for the protection of our environment. Every 5th June, for the last four decades, it has been the biggest annual event. With over 143 countries participating to advocate environmental causes. World Environment Day has been raising awareness, supporting action, and driving change since 1974. It is a day for everyone, everywhere.


        This year's theme is 'Connecting People to Nature'. And that’s what we at Cottonworld are all about! We invite you to think about how we are part of nature and how closely we depend on it. We want you to find ways to experience and cherish this fundamental relationship to nature. This day reminds us about how important it is to go outdoors, into nature and appreciate its beauty. To understand the importance of taking action to protect the Earth that we share. 


        The blame for environmental degradation extends to the fashion industry. Fashion plays a very significant role and has much to answer for. 

        Thirty years ago fast fashion didn’t exist. Clothing was long lasting and constructed from good quality, pure materials. Cotton was natural, and there were fewer low-cost polyesters and rayon blends. While these blended textiles might be a steal for you, the price is steep for the environment. 


        Polyester is a man-made material, it comes from the same fibres found in plastic bottles. It has become one of the world’s most common fabrics and also one of the most toxic pollutants. The creation and disposal of these synthetic materials requires massive consumption of freshwater. The manufacturing processes involved in dyeing and treating these fabrics contributes to the world's water pollution.


        Yet, the news is not all bad. World Environment Day has grown to become a global platform for raising awareness on sustainable consumption. Promoting an understanding that communities are pivotal to changing attitudes towards environmental issues.

        The whole sustainable shift has begun around the world. Different kinds of green initiatives are picking up steam. In the last few years, a host of brands have stepped in to do their part. Also as individuality takes the lead, a new consumer has emerged. One who’s willing to reflect on their evil doings towards the environment. 

        And what is the best way to take the message forward than fashion? - It's trendy, artistic, and expressive! And it's what makes us all look good.


        At Cottonworld, from the start we've been using the best available natural fabrics. It's been a part of our brand philosophy. And we wish to share our company values with you. Our garments are respectful to both people and planet. 

        The best way to practice sustainable fashion is to avoid synthetics to a large extent. Use natural materials and buy local as far as possible. Spend wisely and put your money where it makes the biggest difference to people and planet. To consume with care. To be aware and to do what you can. To take one step at a time to reconsider what you are buying - because we are what we wear.


        So, if your conscience is troubling you, don't despair, check out these Cottonworld initiatives that show you some easy ways to make a difference today.


        Planting a tree is one of the most powerful ways you can make a difference for the environment. Every garment at Cottonworld comes with a tag that is embedded with seeds. 

        It's simple, it starts with a seed. Adopt a tree today. Nature has mothered us. Now it's our turn to mother nature.


        Cottonworld - Adopt A Tree


        To continue to expand in a sustainable way we have also focused on - reuse and recycle.

        While clothes are easily recycled, bedsheets and other used fabric usually end up being discarded. So we came up with an eco-chic reusable tote bags made of vintage bedsheets.


        Cottonworld Reuse and Recycle


        Part of our recycle and sustainable drive, we work with El Rhino, a foundation dedicated to using elephant and rhino poop to produce handmade paper.


        Cottonworld El Rhino


        No excuses not to join in. Support responsible fashion and responsible living. Together we can celebrate World Environment Day.

        #worldenvironmentday #imwithnature #jointhecelebration #getinspired #takeaction #fashion #recycle #natural #naturalmaterial #fashionindustry #eco-friendlyfashion #greenfashion #responsiblefashion #pureliving


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