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        Break up with Plastic

        Every 5th of June, for the last four decades, World Environment Day has been raising awareness, supporting action, and driving change for the protection of our environment.

        World Environment Day is the United Nation's initiative that was started in 1974. Its one of the biggest annual events with over 143 countries participating to advocate environmental causes. This year India is the global host of 2018 World Environment Day. With “Beat Plastic Pollution” as the theme for this year's edition, the world is coming together to combat single-use plastic pollution.

        beat plastic pollution

        Did you know?

        Today the world produces about 300 million tonnes of plastic waste every year. That’s roughly the weight of the entire human population.

        That up to 5 trillion plastic bags are used every year. That’s nearly 10 million plastic bags every minute.

        In the last decade, we produced more plastic than in the whole last century.

        50% of the plastic we use is single-use or disposable.

        Plastic bags have been found on the summit of Everest, on the polar ice caps, and in the deepest parts of the ocean.

        And these are just some of the horrifying facts on plastic pollution that the United Nations Environment programme has brought to our attention. How this impacts our environment is unimaginable.

        reuse refuse

        The whole sustainable shift has begun around the world. Different kinds of green initiatives are picking up steam. In the last few years, a host of brands have stepped in to do their part.

        At Cottonworld, It's been a part of our brand philosophy. And we wish to share our company values with you. Our garments are respectful to both people and planet.

        Cottonworld’s initiatives to beat plastic pollution have been ongoing. We were one of the first ones to give up using plastic shopping bags long before they were banned. We switched to eco-friendly, reusable cloth tote bags made from recycled bed sheets.

        As an extension to our Spring Summer 2018 campaign, Kalki Koechlin supports us by saying no to plastic.


        Our message to you is simple:

        To consume with care.

        To be aware and to do what you can.

        To take one step at a time to reconsider what you are buying.

        And that’s what we at Cottonworld are all about! We invite you to think about how we are part of nature and how closely we depend on it. We want you to find ways to experience and cherish this fundamental relationship with nature. To understand the importance of taking action to protect the Earth that we share.

        Support responsible fashion and responsible living. Together we can celebrate World Environment Day.

        Information resource -




        About a Shirt

        A wardrobe essential. A closet staple. A timeless piece of clothing.

        Yes, we are talking about a shirt.

        Whether it’s your classic white, the oversized shirt, the dress shirt or the button down... It is true that everybody has at least one shirt in his or her wardrobe. Of course, some have plenty. They are commonly worn every day without much thought. But did you know that the shirt is one of our oldest garments?

        It has existed as a piece of clothing since before the Middle Ages. The shirt was originally worn exclusively by men as an undergarment or as a nightgown.

        And today it is something that is so versatile. It can be worn in many different ways for many different occasions.

        The shirt, we conclude is an indispensable fashion item.

        The Classic Shirt

        Some of our Hollywood iconic beauties in a classic white shirt. Making them forever memorable.

        Audrey Hepburn in the Roman Holiday. She made it popular by simply pairing it with a skirt and a belt.

        photo courtesy Huffington Post

        photo courtesy Huffington Post

        Diane Keaton in Annie Hall. Making her a style icon with her charming androgynous look. Complete with a white button-down, a vest, tie, and khaki slacks.

        photo courtesy PurpleClover.com

                                                                        photo courtesy PurpleClover.com

        The White Shirt

        Don’t we all love wearing our crisp white shirts? The classic white shirt - so simple, yet so elegant.

        As much as we like to flaunt our whites. We know how easily it stains and how difficult it is to get those stubborn stains off. It was exactly for this reason the white shirt was seen as an item worn exclusively by the affluent. It would cost a fortune to have their shirts washed frequently or to own enough of them to wear. Only a few could afford such luxuries.

        Thus the spotless white became an important attribute of prosperity. A powerful symbol of wealth. The pure white colour of the shirt became the link between social distinction and a marker for wealth. Thus resulting in the evolution of terms like the “white collar” and “blue collar”.

        The Experimental Shirt

        Kalki Koechlin adding a bit more style to the shirt in our 2018 Spring Summer Campaign. Wearing it as a statement headgear here.

        Styled by Nikhil D
                                                                                                Styled by Nikhil D

        Strutting her bohemian chic appeal as she throws it around like a casual wrap skirt.

         Styled by Nikhil D                                                                                  Styled by Nikhil D

        Staying cool in a men’s shirt. Kalki sets the mood with an easy to wear street style.

        Sometimes a simple shirt is all you need to look effortlessly cool. So go ahead put on your shirt. Experiment or try the classic route. You will hardly ever go wrong with a shirt.

        Dress with Sense

        One of the things that has been our focus for a while now is how to be a sustainable company. And we are taking action towards fulfilling our CWVOW2030 pledge.

        Cottonworld 2030 Goal

        As important as it is for us to take these steps. We also believe that this needs to trickle down to the individual level. That’s when it will really make a huge impact on the environment and the garment industry as a whole. As the customer will demand better, the companies will be forced to be better.

        Buying clothes with no consideration for the environmental impact is the general consumer behavior. And we need to change that.

        We are being constantly bombarded in wanting more, desiring more. Keeping up with the latest trends in fashion, finding the best deals. Buying more, buying cheaper. Buying more, discarding more.

        How can you make a difference? Often we all have these plans, these good intentions, these great ideas but don’t know where to begin.

        We came across this amazing book which tells you exactly how. ‘Dress with Sense’, written by Redress, is a practical guide to a conscious closet.

        Dresses with Cover Sense

        We thought we would share some of the shopping tips from their book. That is easy to follow and help you get started.

        Borrow instead of buy

        Consider borrowing or renting, from friends or family instead of shops searching for an expensive, one-off piece for a special occasion. And the same goes for you, too: open your wardrobe to friends and family to help make sharing the norm.

        Buy less, buy better

        The most sustainable shopping habit you can adopt is to buy fewer clothes that you will wear for longer. This means that the items you do buy are the best quality you can find, and are ones you really love and will wear for years to come. Choose quality over quantity.

        Photo courtesy Dress with Sense, Illustrations by Charlotte Trounce

        Photo courtesy Dress with Sense, Illustrations by Charlotte Trounce

        Scrutinize fabrics and seams

        Go for fabrics that look and feel durable: they will last longer owing to their higher color-fastness and yarn strength.

        Well-made clothes have strong seams, hems, stitching, and finishing. Linings also help to reduce wear.

        Try it on

        Always try clothes on when you shop. Like moods and the weather, sizes are changeable, according to designer or brand, and even fabric. Think about comfort and ease: if the garment in question tugs, scratches or restricts movement or breathing, you are unlikely to wear it much. So don’t buy it. You will be wasting both money and resources.

        Try Cottonworld Clothes

        Photo courtesy Dress with Sense, Illustrations by Charlotte Trounce

        Resistance is better than regret

        When you see ‘Sale’ signs or ‘Last Chance to Buy’ splashed throughout the store and your email inbox is full of cheap deals, take a deep breath and resist. Before you reach the till with your prospective purchase, ask yourself if you really need it, or if you already own something similar. Can you afford it? Will it be out of fashion next month? When in doubt, walk away.


        Take action

        Fashion is nothing without you, the consumer. Each time you spend your money, you are casting your vote for what you believe in. Speaking up to friends, family and fashion brands will inspire small ripples of change. If you are inspired to act, you will need to take control of your purse strings. Doing so will liberate you so that you can become your own gorgeously stylish, modern-day fashion activist.


        Information resource - Dress with Sense written by Redress


        CWVOW2030 - Embracing sustainability. 

        Garment manufacturing entails extensive use of resources and energy-intensive processes. The impact? Growing problems of pollution, environmental degradation, and climatic changes. It is a wake-up call to us all. It is time to establish a moral connection between fashion and conservation.

        The focus of sustainability is creating the healthiest, most effective, and most efficient way of manufacturing. It's an exercise in resource management of water, energy, and raw materials. It strives to meet current needs without jeopardising needs of future generations.
        This social responsibility also falls upon you as a customer.Because o​ur choices matter​. There are sustainable patterns of consumption and use that one can adapt. Cheap fast fashion is a huge stumbling block in the move towards sustainability. We need to understand the importance of quality over quantity. In simple words, buying less but buying better. 
        Pressures from customers will push companies to turn to more sustainable methods faster. Increasing awareness amongst people encourages fashion companies to make those significant changes. 
        ​There are many factors when considering sustainabilty. The source and renewabilty​ of the raw material, the production processes involved, the working conditions of the workers in the supply chain, and finally responsible consumption.
        With CWVOW2030, we at Cottonworld pledge to build a sustainable future that enables our customers to have a constructive impact on the well being of communities, farmers and the planet through all that we do.
        We pledge to try and use the most sustainable fibres we can lay our hands on.
        Indian Farmers
        Increase in farmer suicides is the most tragic symptom of the survival crisis faced by the Indian cotton farmers. CWVOW 2030 aims to help Indian organic cotton farmers by using organic cotton and helping the community with proceeds from the sale of Happy Ts.
        From encouraging recycling of clothes to using recycled materials for all our packaging. We will try and use minimal resources.
        Tracking our clothes from farm to factories to ensure best practices are used and to know who really made the clothes.
        We commit to improving livelihoods of workers in the supply chain.
        By 2050 the world will consume three planets worth of resources annually. To make a difference we are committing to using recycled materials and sustainable fabrics wherever possible. 
        Proudly Made In India
        Since 1987 we've been producing clothes using resources, factories and supply chains in India.
        Join hands with Cottonworld for a better world by 2030.

        Chipko Movement

        26th of March may have been just another ordinary day for most of us.
        But did you know that it marked the 45th anniversary of the Chipko movement?

        What is the Chipko movement?
        It all started in Uttar Pradesh in 1973. A small group of women got together led by environmentalist Sunderlal Bahuguna. They had one goal - they were going to save trees.

        Cottonworld Chipko MovementPhoto courtesy - Google

        The name 'Chipko' comes from Hindi which means 'to stick to'. And that's exactly how they planned on preventing these trees from being chopped down. These women surrounded the trees and clung to them by linking their hands together.

        The movement picked up momentum over the years. Across the globe, people have expressed their solidarity with the movement by clinging to trees they want to save.

        World over, air pollution is lowering the quality of life for millions​.​ Industrial air pollution is accelerating the​ ​global climate change phenomenon. It is impacting wildlife, forests, and water sources. Movements like Chipko and individual participation to save trees has become vital.

        It's hard to overstate the importance of trees.

        Trees purify the air.
        They absorb odours and pollutant gases like nitrogen oxides, ammonia, and sulphur dioxide.

        Trees provide oxygen.
        Did you know that it takes an acre of mature trees to provide enough oxygen for 18 people?

        Trees help fight against climate change.
        Excess carbon dioxide building up in our atmosphere contributes to climate change. Trees absorb carbon dioxide. Removing and storing the carbon while releasing the oxygen back into the air.

        Cottonworld Adopt A Tree

        Planting a new tree is one of the most powerful ways in which you can have a positive effect on the environment. It is also one of the easiest and most sustainable ways to make a difference.

        Cottonworld's Adopt A Tree campaign aims to promote environmental sustainability.
        With this initiative, we invited communities to support green homes and neighbourhoods.

        We often doubt the power of one person to leave a meaningful footprint on the world. Cottonworld wishes to inspire the people to come together to plant and care for trees. To support this green movement.

        Since the start of the campaign, we've given away thousands of seeds. We hope thousands of trees are being planted and cared for by people.

        If you are one of those people then do send us updates and photos of how your trees are doing! We need trees now more than ever! If you want to be a part of the solution. Join us in making India green, one tree at a time.

        Leaving you with the words of George Orwell... “The planting of a tree is a gift which you can make to posterity at almost no cost and with almost no trouble, and if the tree takes root it will far outlive the visible effect of any of your other actions, good or evil.”

        ​#chipko #adoptatree #hugatree ​#savetrees ​#pureliving #naturalliving #greenliving ​#imwithnature #cottonworld

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